Pronunciation: I-'den-t&-tE, &-, -'de-n&-
Function: noun
Inflected Form(s): plural -ties
1 a : sameness of essential or generic character in different instances b : sameness in all that constitutes the objective reality of a thing : ONENESS

Pronunciation: 'lO-(")gO also 'lä-
Function: noun
A name, symbol, or trademark designed for easy and definite recognition, especially one borne on a single printing plate or piece of type.
Synonyms MARK 7, brand, brand name, logotype, trademark

Pronunciation: k&n-'s&l-ti[ng]
Function: adjective
1 : providing professional or expert advice <a consulting architect>

Pronunciation: 'prä-"ses, 'prO-, -s&s
Function: transitive verb
a : to subject to a special process or treatment (as in the course of manufacture) b (1) : to subject to or handle through an established usually routine set of procedures <process insurance claims> (2) : to subject to examination or analysis <computers process data> c : to work (hair) into a conk